![489F5542-A448-480C-B1C5-F0BB5C94F9B3.jpeg](https://static.wixstatic.com/media/34a163_6d8f0987ebc540898f155378e873e9f9~mv2.jpeg/v1/fill/w_39,h_59,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/34a163_6d8f0987ebc540898f155378e873e9f9~mv2.jpeg)
Case Studies
Connecting the dots.
Here are a handful of case studies that showcase my range of services, and speak to the power of intentional design and intuitive storytelling.
![DSCF2472.jpg](https://static.wixstatic.com/media/34a163_440201476ab74e95a02f0d37b2938dfe~mv2.jpg/v1/fill/w_82,h_46,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/34a163_440201476ab74e95a02f0d37b2938dfe~mv2.jpg)
The Earth Gym
Connecting Us to the Land
The Earth Gym is a creative approach to holistic wellness rooted in community connection, and guided by indigenous knowledge.
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Rachel Heaton founded the Earth Gym because she wanted to invite her community to get connected to their bodies, each other, and the land they call home.
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We worked together to create a brand identity, website, and photo set that was inspired by her story and passion for holistic wellness and communion with the earth. Now, people all around Washington can work up a sweat in an Earth Gym fitness class, or connect with the land in a meditative nature walk.
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![DSCF3245.jpg](https://static.wixstatic.com/media/34a163_8c5831b3921c40d0ac52b82cf3e44180~mv2.jpg/v1/fill/w_82,h_62,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/34a163_8c5831b3921c40d0ac52b82cf3e44180~mv2.jpg)
![DSCF2847.jpg](https://static.wixstatic.com/media/34a163_5106ba068a4b479bb3d592e332ea5494~mv2.jpg/v1/fill/w_82,h_46,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/34a163_5106ba068a4b479bb3d592e332ea5494~mv2.jpg)
![Outdoor industry event, cycling event](https://static.wixstatic.com/media/34a163_db74f2d26f9e455b8bccadb9a8c5af3b~mv2.jpeg/v1/fill/w_82,h_54,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/34a163_db74f2d26f9e455b8bccadb9a8c5af3b~mv2.jpeg)
![Cyclists riding through the mountains, outdoor adventure](https://static.wixstatic.com/media/34a163_47f573ab967b45c889de2684f29be6ec~mv2.jpeg/v1/fill/w_82,h_55,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/34a163_47f573ab967b45c889de2684f29be6ec~mv2.jpeg)
The Westfjords Way Challenge
Curating Cultural Connection through Cycling
In 2022 I helped create the Westfjords Way Challenge, an ultra-endurance cycling event in the heart of Iceland's Westfjords. Centered around community and cultural connection, we prioritized inclusivity by creating scholarship opportunities for underrepresented communities. I developed the entire brand identity and voice, while directing logistics for the race and creative-directing for the photo and film crew, all centered around creating connection, camaraderie and adventure through cycling.
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The race is starting on it's third year, and is quickly becoming a world renowned event on the bucket-lists of adventure cyclists around the world. As the race evolves, I continue to guide the event's brand and content strategies so we can welcome even more cyclists to the Westfjords of Iceland.
![Cyclists riding through the mountains, outdoor adventure](https://static.wixstatic.com/media/34a163_8bad43a968484edd82fa3f9ca299b33d~mv2.jpeg/v1/fill/w_82,h_55,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/34a163_8bad43a968484edd82fa3f9ca299b33d~mv2.jpeg)
![Bike and ski shop interior, outdoor industry](https://static.wixstatic.com/media/34a163_23da66888170402086b6d7cb185af70f~mv2.jpeg/v1/fill/w_82,h_55,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/34a163_23da66888170402086b6d7cb185af70f~mv2.jpeg)
The Fjord Hub
Local Adventure Branding
For the Fjord Hub, local recognition and word of mouth is everything. For this start-up adventure hub in the Westfjords, I designed a distinctive logo and simple web platform that embodies the spirit of exploration. We also wanted to create a space that was inviting to the community — where people could meet for a coffee or a beer at the end of their epic days outside.
To create this atmosphere, I painted custom murals that were unveiled at a the official shop-opening. The shop's brand continues to be well-recognized across Iceland, and it resonates with travelers who are beginning or ending their Westfjords' adventures.
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![IMG_0395.jpeg](https://static.wixstatic.com/media/34a163_5c2b38cda4e74ab9b2ca20cb70415fe0~mv2.jpeg/v1/fill/w_82,h_109,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/34a163_5c2b38cda4e74ab9b2ca20cb70415fe0~mv2.jpeg)
![Bike and ski shop interior, outdoor industry](https://static.wixstatic.com/media/34a163_3f9bfb78770b485489c4114953f5c563~mv2.jpeg/v1/fill/w_82,h_54,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/34a163_3f9bfb78770b485489c4114953f5c563~mv2.jpeg)
![Hikers in the mountains, outdoor adventure](https://static.wixstatic.com/media/34a163_7d9c4b4bba3d49a58fd915ba079d0d6f~mv2.jpeg/v1/fill/w_82,h_54,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/34a163_7d9c4b4bba3d49a58fd915ba079d0d6f~mv2.jpeg)
![Hikers in the mountains, outdoor adventure](https://static.wixstatic.com/media/34a163_e412f347db5e49878aafc823ddbd73ad~mv2.jpeg/v1/fill/w_82,h_55,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/34a163_e412f347db5e49878aafc823ddbd73ad~mv2.jpeg)
Forterra
Land For Good
As an ongoing partner with Forterra, I actively contribute to their mission of creating 'Land for Good.'
What started as a campaign coordination role for Earth Day 2020 turned into a long-term partnership that traversed all of Forterra's departments and initiatives.
Through web design and content management, document and digital design, and creative consulting, I continue to help Forterra to drive positive change and nurture a deeper connection between people and the land they cherish.
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![DSCF3132.jpg](https://static.wixstatic.com/media/34a163_69fecee3882f4f059a20db66123897e7~mv2.jpg/v1/fill/w_82,h_55,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/34a163_69fecee3882f4f059a20db66123897e7~mv2.jpg)